Building a buzz : (Record no. 286197)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01407cam a2200325 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 15798367 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180619155542.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090630s2010 ilua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2009025146 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780838910115 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocn421532522 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | MUL |
| Modifying agency | C#P |
| -- | IEF |
| -- | DLC |
| 043 ## - GEOGRAPHIC AREA CODE | |
| Geographic area code | n-us--- |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 021.7 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Barber, Peggy. |
| 9 (RLIN) | 4836 |
| 245 10 - TITLE STATEMENT | |
| Title | Building a buzz : |
| Remainder of title | libraries & word-of-mouth marketing / |
| Statement of responsibility, etc. | Peggy Barber and Linda Wallace. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chicago : |
| Name of publisher, distributor, etc. | American Library Association, |
| Date of publication, distribution, etc. | C2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 95 p. : |
| Other physical details | ill. ; |
| Dimensions | 28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Word of mouth vs. word-of-mouth marketing -- The power of word-of-mouth marketing -- How to build a buzz -- When and where to buzz -- WOMM at work : reports from the front lines -- Power pack. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Libraries |
| General subdivision | Marketing. |
| 9 (RLIN) | 4837 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Libraries |
| General subdivision | Public relations. |
| 9 (RLIN) | 4838 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Libraries |
| Geographic subdivision | United States |
| General subdivision | Marketing |
| Form subdivision | Case studies. |
| 9 (RLIN) | 6937 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wallace, Linda K. |
| 9 (RLIN) | 4839 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Main Library | Main Library | General Stacks | 06/19/2018 | 021.7 BAR | MUL18060054 | 06/19/2018 | 06/19/2018 | Books |